People underestimate the power of food in transporting us back in time to re-live experiences and emotions. That was the theme of the Taste Bud Memories film campaign, a social experiment that we produced for the K-Market grocery chain.
We asked people to think about their own powerful food memories, then we re-created them, so that they were able to go back to those moments with their loved ones.
We searched for mothers, fathers, sisters, brothers, friends, and eventually they were filmed for a
series of 10-second, 45-second, and two-minute films that were shown on TV, in the cinema, and online.