Woman behind the Wheel Neste K

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Credits
Director

Inka Rusi

Producer

Katja Jokinen

DoP

Sonja Huttunen

Agency

DramaQueen

Client

Neste Suomi & K-ryhmä


To celebrate International Women’s Day, NESTE – K wanted  a campaign that pokes fun at the old stereotypes about women drivers. The film reminds us about the fact that your gender doesn’t define your skills as a driver. The campaign included films and stills for social media.

In accordance with the theme, we gathered an all-female crew.