Gateway Theory of Rock – Jussi69 Radio Rock

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Credits
Director

Miikka Lommi

Producer

Katja Jokinen

DOP

Tuomas Järvelä

Agency

358

Client

Sanoma Media


358 asked us to help Radio Rock communicate their 100% rock attitude. The campaign was based on an insight that rock is more than just music. It’s a lifestyle. Stories were collected from the listeners and the radio hosts about the crucial moments when and how rock came into their lives. These stories were told on TV, the radio, and on social media.