Climate Document Hesburger

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Credits
Director

Iris Olsson

Producer

Mika Pajunen

DOP

Hannu Pyyhtiä

Agency

DramaQueen

Client

Hesburger

”What Would You Be Willing to Give up to Save the World?”

The 12-minute sustainability documentary, that was produced by Grillfilms &directed and written by Iris Olsson, focuses on the stories of four people. Instead of proclaiming, lecturing or reporting on Hesburger’s achievements, the documentary seeks to make people stop and think what habits they would be willing to give up, in order to stop burdening the environment.

The documentary was shortlisted in The New York Festivals Advertising Awards and the campaign was widely noticed in the Finnish media.